| MORNING SESSION |
| 8.30 | Registration and coffee |
| 8.50 | Welcome and Chair’s introduction |
| Dr Marek Szwejczewski, Cranfield School of Management |
| 9.00 | Innovating for UK plc |
| Allyson Reed, Technology Strategy Board |
| * TSB's mission: "stimulate innovation and technology" |
| * Implications of DIUS innovation strategy |
| * Innovation priorities for UK industry |
| 9.40 | Innovation within a high technology company' |
| Paul John, e2v
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| * What does innovation mean to us?
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| * How do we innovate? How do we pay for it? |
| * Examples of recent successful innovation |
| 10.10 | Q&A |
| 10.20 | Morning coffee |
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| INNOVATION CULTURE |
| 10.45 | ‘How Altro regained its innovation leadership’ |
| Joanne Traechslin and Richard Peace, Altro Flooring |
| * Developing the vision and strategy for the innovative organisation |
| * How to encourage employees in order to drive innovation |
| * Sustaining innovation and developing a new product strategy |
| 11.30 | ‘Creating the innovative organisation’ |
| Professor Rick Mitchell, Cranfield School of Management |
| * How organisational culture promotes innovation |
| * Effective management of innovation teams |
| 12.15 | Q&A |
| 12.30 | Lunch and chance to visit table-top exhibits |
| The lunch session also offers the opportunity to meet iDEA judges Dr Marek Szwejczewski of Cranfield School of Management and Eureka editor Lou Reade. |
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| AFTERNOON SESSION |
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| 13.30 | Workshops |
| INNOVATIVE DESIGN TECHNIQUES |
| The afternoon begins with parallel breakout sessions, which all delegates can attend. Each workshop lasts for 30 minutes, and is repeated. |
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| WORKSHOP 1 |
| David Parker of Oakdene Hollins explains the principles of Re-manufacturing and explains how design-based companies can put them into practice |
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| WORKSHOP 2 |
| Stephen Knowles of Industrial Design Consultancy shows the practical steps needed to adopt Sustainable Design principles, including tips on how to assess (and reduce) the environmental impact of products |
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| 14.30 | Afternoon tea |
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| IMPROVING NPD & PRODUCT DESIGN |
| 15.00 | ‘Using platform technology to cut time to market’ |
| Stefan Kukula, Crowcon |
| * Is platform technology always right for NPD? |
| * What does the ‘Valley of Death’ have to do with a platform approach? |
| 15.45 | ‘How in-depth research enhances product design’ |
| Paul Pankhurst and Julie Jenson Bennett, PDD |
| * Managing the critical front end of the innovation process |
| * Creating successful designs for changing consumer markets |
| * How to identify customers’ real needs |
| * Effectively bringing the voice of the customer into product design |
| 16.30 | Q&A |
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| 16.45 | CONFERENCE CLOSE |
