TTP named overall winner at iDEA 08

The Technology Partnership was named the overall winner at this year’s Innovation & Design Excellence Awards (iDEA).

The Melbourn-based company scooped the coveted Sagentia Innovation & Design Excellence Award, as well as being named Best Design Consultancy at this year’s awards – held last Friday at the Royal Lancaster Hotel in London.

Other winners and nominees were Brandon Medical (Best Small Company), Industrial Design Consultancy (which won the Product Design Innovation Award and Design Collaboration Award), Wideblue (Breakthrough Product Award), Pulsar Process Measurement (Design Cycle Time Reduction Award), Kinneir Dufort and Siemens Automation & Drives.

Award category sponsors were Sagentia, Cambridge Consultants, Autodesk, Prototype Projects and the Electronics Leadership Council.

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Innovation Conference

Many companies recognise that design innovation and creativity are the way forward. “Competing on price” is no longer an option in today’s highly competitive market. “Business as usual” does not work – and requires a new and radical agenda that embraces innovation.

But there is a huge gap between seeing this and putting it into practice. Innovation is difficult – but when applied properly can have a real effect on company performance. Creating an innovative environment is about more than simply designing new or improved products. It often demands a complete culture change – and a transformation of business practices.

This is why Eureka and New Electronics have joined forces with Cranfield School of Management to create The Innovation Conference

See more on the Innovation Conference

What’s the big iDEA?

Eureka and New Electronics magazines joined forces with Cranfield School of Management to create the Innovation and Design Excellence Awards. The single-minded aim being to recognise and celebrate the critical role played by both engineering and electronic product design teams. Using the same formula as the well established Best Factory Awards, the judging standards are equally rigorous and the winners really are the best of the best. These are businesses that have recognised that creativity and design innovation are the critical elements of continually improving and reinvigorating themselves to stay ahead of the competition.